Ideation
Growing an idea from concept to implementation
Inspiration can come in a flash, but ideation – the process of taking an idea from conception to implementation – is something that can take time, research and experience.
We work with large corporate brands and innovative start-up businesses to develop ideas that drive your marketing campaigns. Our aim is to satisfy your marketing and business objectives whether you want to achieve lead generation, brand awareness or brand authority and credibility.
What is ideation?
Ideation, or idea generation, is the process of generating and developing new ideas through a range of different methods including brainstorming. We then evaluate and refine the ideas to determine which ones are the best for you.
The ideation process can focus around solving a specific problem, making improvements to an existing idea, or taking partially formed ideas and working them up into something powerful.
Our approach
The ideation process includes:
- Identifying the challenge that needs to be solved.
- Research – to gather insight relating to the issue or opportunity.
- Remit – we devise the remit for ideation and prepare ‘how might you’ questions.
- Brainstorm – to generate a wide range of free-flow ideas.
- Evaluation – to analyse the feasibility and likely impact of ideas against known variables, such as your audience profiles, where and how they like to receive information and your desired outcome.
- Refinement – to further develop the most promising and feasible ideas.
- Testing – if required for the project we will test shortlisted ideas with your internal teams and, if required, a sample of your audience.
- Action plan – to progress the best idea(s).
Managing the ideation process requires soft skills such as disrupting without causing offence, making connections between ideas and recognising how ideas can be scaled up or down as needed. At 4CM, we are experienced at helping businesses to see new opportunities and change direction where needed.
Our team is adept at keeping your target audience and end goal in mind throughout the ideation process. Why not see how we can help?
A full range of marketing services
Strategic Marketing
Having a clear strategy ensures that you are focusing your marketing resource in the areas that will deliver the best business results. This involves an element of discovery, getting insight from your business and putting customers and competitors under the microscope.
Digital Marketing
Digital marketing makes it easier for your customers to find you and ensures those that are the right fit for your business are aware of what you do, recognise how you can help them and are motivated to get in touch.
PR
PR is more than media relations. PR is about relationships, trust and integrity – qualities that are earned over time and have intrinsic value for your business. It helps manage and protect your reputation, drive awareness and engage your stakeholders.
Content Creation
Our industry experience and marketing know-how goes into creating great content – white papers, blogs, case studies, technical articles, infographics and videos. We start by identifying topics that will resonate with your target audience and position you ahead of your competition.
Graphic Design
Visual marketing is really effective for bringing information to life and is great for getting shares on social media and backlinks and traffic to your website – all really important for engaging with your audiences.
Good design positively impacts your bottom line.
