B2B Online advertising and PPC Agency
Capturing the attention of your target audience
Integrating PPC in an inbound marketing strategy produces quality leads
Incorporating PPC into your marketing strategy is a great way to extend the reach of your brand and capture the attention of your audience. Online advertising, using tools such as Google AdWords and LinkedIn Sponsored Content, can be a highly effective method of targeting your customers and prospects, and of driving demand.
What is PPC?
Pay-Per-Click is paid advertising available from search engines (paid search), on social media (paid social) on video platforms such as YouTube (video ads) and from online banner ads (display). It is used to help generate interest from a very targeted audience based on their online searches. Advertisers are only charged once the user clicks on the advert.
For most of our industrial clients, the key platforms we use for PPC are Google AdWords, LinkedIn, online trade media, association and event websites and YouTube. On occasion we also run Facebook and other paid social campaigns if we are targeting audiences who are likely to use those channels. For example, if we are targeting tradespeople or running campaigns to recruit apprentices.
All of these channels offer a way to promote a message quicker and easier to your desired audience. It can complement an overall social media marketing strategy or contribute to your inbound marketing efforts.
Why is PPC important?
Whether you are looking for a boost in website traffic, want to promote a service, or are looking for instant on-line exposure then paid advertising can be a great method of connecting with your audience. To align your on-line presence with the interests of potential buyers requires a mix of analytics, insight, and creativity to ensure success.
Our advertising management services are geared towards providing you with a solid ROI. With many years of experience in our team, we can combine intelligent, high impact and cost-effective PPC and paid social campaigns that deliver rapid results. We do the heavy lifting. We formulate an effective strategy based on your business needs and align it to what your target audience wants.
When used correctly, because PPC is easy to measure and track, it can offer a wealth of insight on the search behaviour of your target audience, along with industry trends. This insight can drive optimisation on your website and content, making sure it’s always the best it can be. Ultimately, our goal is to give you the best return on investment from your digital marketing budget, delivering the most value and making the right connections with your customers
How we manage your PPC campaigns
We start with an understanding of your target audience and keyword research. We then look into bidding options, which allows us to set budgets and decide on which search terms to include and exclude based on the cost. Also of importance is how competitive they are and how likely they are to drive interest from your target audiences.
We will then set-up the relevant PPC channels and create optimised ads that will gain visibility with the right audience for each channel. This approach ensures that your budget is only spent on people who are most interested in what you are advertising.
SEO or PPC?
Driving organic traffic through SEO is more important in the long-term than paid search. Ideally your website needs to rank more highly as a whole compared to your competitors, without you having to pay for advertising. However, improving your rankings by SEO can take time, so there are occasions when you may choose to use PPC to boost your visibility and drive traffic to your website in the short-term. This may be particularly relevant for very competitive keywords.
Of course, once you’ve driven traffic to your website you want to keep it there, leading visitors to the most relevant information and converting to enquiries through form fills, emails or even phone calls. To do this, your website must be optimised to reduce the bounce rate and ensure relevant, high quality visitors can easily find what they are looking for.
Speak to one of our digital team members to see how we achieve this for our clients.
A full range of marketing services
Strategic Marketing
Having a clear strategy ensures that you are focusing your marketing resource in the areas that will deliver the best business results. This involves an element of discovery, getting insight from your business and putting customers and competitors under the microscope.
Digital Marketing
Digital marketing makes it easier for your customers to find you and ensures those that are the right fit for your business are aware of what you do, recognise how you can help them and are motivated to get in touch.
PR
PR is more than media relations. PR is about relationships, trust and integrity – qualities that are earned over time and have intrinsic value for your business. It helps manage and protect your reputation, drive awareness and engage your stakeholders.
Content Creation
Our industry experience and marketing know-how goes into creating great content – white papers, blogs, case studies, technical articles, infographics and videos. We start by identifying topics that will resonate with your target audience and position you ahead of your competition.
Graphic Design
Visual marketing is really effective for bringing information to life and is great for getting shares on social media and backlinks and traffic to your website – all really important for engaging with your audiences.
Good design positively impacts your bottom line.
