B2B email marketing services
Data-driven B2B email marketing campaigns to drive sales and revenue
Keep in touch with customers and prospects through email marketing
Once you’ve sorted your marketing strategy, understand a bit more about your audiences and have developed some great content, you can use it to engage with the contacts you already have in your database or CRM.
Email marketing is a great way to keep in touch and nurture your contacts, those that fit your customer profile and have shown an interest but might not yet be ready to buy. Email marketing is just one of the marketing channels with which to reach your audience but it is an important part of your integrated B2B marketing programme. Omnichannel marketing delivers a consistent brand experience which is why email marketing should form part of your marketing plans.
Our B2B email marketing service
We’ve worked with manufacturers, engineering and logistics companies across all areas of industry. We can manage your automated email campaigns to contacts you already have in your database as well as working with your distributors, partners, industry trade associations and media to attract attention from and engage with new contacts.
We have organised and managed a wealth of promotional campaigns. these have included the delivery of e-shots to inform target audiences about one-off events, award wins, new certifications and so on as well as developing regular newsletters. Newsletters are a good way to provide more informal information about your business to your contacts once you have built a rapport with them.
Idea generation
Email copywriting
Email design and formatting
Landing page copywriting, design and creation
Data segmentation and targeting
Email automation set-up and management
Monitoring, analysing and reporting results
Our B2B email marketing service
Understanding behaviour
Email automation and CRM management
Our clients have a range of different CRM systems and sometimes they might not be using one yet. We can provide content and manage campaigns through whichever CRM or marketing automation system you are already using.
We are also HubSpot providers. We have experience in developing and managing inbound marketing and customer nurturing campaigns that help identify, target and build relationships with specific audience segments.
If you choose to use HubSpot, we can help you set up and run the sales and marketing modules, manage your campaigns, generate enquiries and nurture sales leads.
How we do it
We start with marketing strategy, finding out who we are communicating with and what’s important to them. We then create high quality downloadable and email content that we know will be of interest to them. Next, we set-up and manage your email marketing campaigns, reporting back regularly with the results. We widen campaign delivery across different channels to ensure that we are providing consistent messages to your target audience, no matter how they like to receive information.
To find out how we can help you engage with your audiences and drive enquiries, speak to one of our team members today.
A full range of marketing services
Strategic Marketing
Having a clear strategy ensures that you are focusing your marketing resource in the areas that will deliver the best business results. This involves an element of discovery, getting insight from your business and putting customers and competitors under the microscope.
Digital Marketing
Digital marketing makes it easier for your customers to find you and ensures those that are the right fit for your business are aware of what you do, recognise how you can help them and are motivated to get in touch.
PR
PR is more than media relations. PR is about relationships, trust and integrity – qualities that are earned over time and have intrinsic value for your business. It helps manage and protect your reputation, drive awareness and engage your stakeholders.
Content Creation
Our industry experience and marketing know-how goes into creating great content – white papers, blogs, case studies, technical articles, infographics and videos. We start by identifying topics that will resonate with your target audience and position you ahead of your competition.
Graphic Design
Visual marketing is really effective for bringing information to life and is great for getting shares on social media and backlinks and traffic to your website – all really important for engaging with your audiences.
Good design positively impacts your bottom line.
