Sales literature
Developing targeted sales literature
A key part of any business’ marketing collateral is the sales literature. Whether it is physical or digital, does your sales collateral show your brand off to its best and clearly communicate your business’ specific product and service offerings?
In a world of misinformation and information-overload, being able to communicate clearly and concisely to prospects what they need to know is vital. Why is well-designed sales literature so important?
- It is that ‘silent salesperson’, communicating a range of values to a prospect.
- The quality of messaging in it and its look and feel will trigger either a positive or negative response.
- Ultimately, it can take a prospect further along their customer journey to potential purchase.
Here at 4CM our design studio and copywriting teams are highly experienced in delivering a wide range of sales literature, from presentations to data sheets, that support our clients’ brands and business objectives.
Our approach
When it comes to delivering sales literature that reinforces our clients’ brands and encourages positive action, here is our approach.
- The first step is to understand whether the literature is to be used for print publication or digital channels. If for print – is it to be posted or used at an exhibition and if digital, does it need to be interactive etc.
- Secondly, what are the corporate guidelines that the design and copywriting teams need to work to?
- Thirdly, what is the overall aim of the literature (brand awareness, to sell a specific product etc.), this will influence whether the design is copy or image heavy, or a mix of both.
Sales literature has an important role to play in shaping and influencing the purchasing decisions of the person reading it. So, whether you are looking for digital or print collateral, why not see how we can help?
A full range of marketing services
Strategic Marketing
Having a clear strategy ensures that you are focusing your marketing resource in the areas that will deliver the best business results. This involves an element of discovery, getting insight from your business and putting customers and competitors under the microscope.
Digital Marketing
Digital marketing makes it easier for your customers to find you and ensures those that are the right fit for your business are aware of what you do, recognise how you can help them and are motivated to get in touch.
PR
PR is more than media relations. PR is about relationships, trust and integrity – qualities that are earned over time and have intrinsic value for your business. It helps manage and protect your reputation, drive awareness and engage your stakeholders.
Content Creation
Our industry experience and marketing know-how goes into creating great content – white papers, blogs, case studies, technical articles, infographics and videos. We start by identifying topics that will resonate with your target audience and position you ahead of your competition.
Graphic Design
Visual marketing is really effective for bringing information to life and is great for getting shares on social media and backlinks and traffic to your website – all really important for engaging with your audiences.
Good design positively impacts your bottom line.
