Event marketing
Impactful events
Event marketing can make or break an event, be that an exhibition, webinar, private function or conference. Getting noticed, above the noise starts well before the actual event.
Events have the potential to set your company above the rest and cause prospective and existing customers, stakeholders and the press to see your business in a new light. That is why the importance of marketing events well cannot be underestimated.
The benefits of event marketing include:
- Building awareness of your company and/or brand.
- Generating the right kind of sales leads.
- Strengthening existing relationships and building loyalty.
- Raising the profile of specific products or services.
- Upselling products and services to a captive audience.
- Creating new business opportunities.
- Re-enforcing relationships with any partners or sponsors.
Our approach
- Ascertain with the client what success looks like in terms of the event.
- Find the key hooks from the products or services being promoted at the event and present creative themes to support.
- Create a timeline of who is doing what and when, to ensure that our graphics, video and account teams work seamlessly with the client’s marketing team.
- Develop a media communication plan that can include PR as well as ad booking.
- Liaise with exhibition organisers well in advance, to ensure all requirements and deadlines are met.
- Create exciting and visually impactful exhibition graphics.
- Develop enticing call-to-action collateral to encourage the right attendees to register for the event and manage email messaging and social channel promotion if needed.
- Support with content, such as blogs, white papers, guides, gifs for socials etc.
- Liaise with any exhibition press offices to maximise promotion of the client’s attendance through their channels.
- Provide a show presence if needed and post-show follow-up.
By using the skills across the agency, we ensure that events work hard for clients and no opportunity is missed to encourage audience engagement. We understand what it takes to make your business stand out from the crowd, so why not find out how we can help you?
A full range of marketing services
Strategic Marketing
Having a clear strategy ensures that you are focusing your marketing resource in the areas that will deliver the best business results. This involves an element of discovery, getting insight from your business and putting customers and competitors under the microscope.
Digital Marketing
Digital marketing makes it easier for your customers to find you and ensures those that are the right fit for your business are aware of what you do, recognise how you can help them and are motivated to get in touch.
PR
PR is more than media relations. PR is about relationships, trust and integrity – qualities that are earned over time and have intrinsic value for your business. It helps manage and protect your reputation, drive awareness and engage your stakeholders.
Content Creation
Our industry experience and marketing know-how goes into creating great content – white papers, blogs, case studies, technical articles, infographics and videos. We start by identifying topics that will resonate with your target audience and position you ahead of your competition.
Graphic Design
Visual marketing is really effective for bringing information to life and is great for getting shares on social media and backlinks and traffic to your website – all really important for engaging with your audiences.
Good design positively impacts your bottom line.
