Terinex Flexibles
Case Study
Awareness & Lead Generation
Objective
Terinex Flexibles, a leading supplier of printed flexible packaging films and solutions, was looking to rebrand and wanted guidance on creating a new brand identity. To accompany the rebranding, the company also wanted a new website and LinkedIn created, with the aim of growing the company’s awareness and generating leads from convertors and brand owners.
Our approach
4CM guided the leadership team through the brand identity process. This then informed the creation of the company’s logo and branding as well as the layout and wording used on the website, LinkedIn and on the company’s wider sales and marketing collateral. 4CM worked with Terinex Flexibles to create and manage an optimised website targeting convertors and brand owners primarily in the food industry, and create content for the company’s LinkedIn account.
The results
- For 8 relevant and non-branded keywords Terinex Flexibles is now on page 1 of Google
- For the phrase ‘flexible packaging films’ Terinex Flexibles is listed in Google’s AI overview box
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