Vapormatt Case Study
Database cleaning and updating
Objective
Vapormatt, a leading supplier of wet blasting surface processing solutions for high value industrial components, needed to update its customer relationship management (CRM) system. No longer fit for purpose, the existing solution lacked responsiveness, had many out of date contacts and made reporting difficult. Vapormatt wanted to move to Hubspot, to make the most of its marketing and reporting functionality for future growth but needed guidance making the move.
Our approach
4CM helped Vapormatt through the transition process, working with the leadership team to advise on the best way to clean the data for inputting it into Hubspot. They then validated the emails of the contacts to be inputted and then trained the Vapormatt team to get them up and running on Hubspot.
The results
- Original 28,580 companies (dating back to the 1980’s) reduced to 6,981 and validated by 4CM
- Original 45,791 contacts reduced to 12,151 and validated by 4CM
Before we had Hubspot, we didn’t have a visible sales pipeline, and reporting was non-existent. Now we have a weekly WIP meeting where everything is reported on, and we can see easily what is in the pipeline and it is all visible in Hubspot. 4CM were very easy to work with and helped us get everything we needed done in a friendly, consultative and non-patronising way. They made the whole process so much easier. I wish that we had made the move across years earlier, as in terms of visibility it is chalk and cheese for us - our ability to run campaigns and measure sales performance is now unbelievably easier – and this was made possible by our collaboration with 4CM.
