Alanod UK Case Study
Brand awareness
Objective
Alanod UK needed a new website that positioned the company as a leading provider of aluminium sheet and coil solutions to UK manufacturers. They wanted to build brand awareness amongst metal processors and encourage sales leads.
Our approach
As well as creating a website specifically targeted at metal processors, we created targeted blog, LinkedIn, white paper and infographic content to support SEO and a variety of LinkedIn DSC campaigns.
The results
From not being in top 70, the Alanod website ranked at position 17 for the keyword ‘aluminium suppliers’ within 3 months of this becoming a keyword priority for Alanod. The website also ranked within the top five positions for painted, coated, and anodised aluminium keywords within a similar time frame.
4CM created our new website and managed the SEO, content creation and day to day updates on the site. As a result of their work for Alanod UK, we got more sales enquiries, the awareness of our business has increased and our profile has been raised with our target prospective customers.
