If you are thinking of outsourcing your marketing to an agency, you are probably weighing up the pros and cons of the different types of agencies you could work with. You may think that you only need support with a couple of different marketing services so decide that a niche agency would work best for you but that isn’t always the best option.
Here we look at the benefits of working with a full-service marketing agency. You might be surprised at some of the myths that we’re busting.
- The value v cost ratio is stacked highly in favour of value. Full-service agencies aren’t expensive. As with any professional service, you should only be paying for the work that you get. This means it is a highly productive way of managing your marketing spend.
A full-service agency saves you time – it frees up internal resources and by outsourcing the majority of your marketing you will save time, and money, you would otherwise spend on recruitment, training and ongoing career development to stay up to date with rapidly changing marketing techniques, tools and technologies.
Talking of tools and technologies – a full-service agency is likely to have the latest marketing software, tools and technology at their fingertips which will save you even more time and money.
- A wide range of skills and experience to draw from – you will have access to professionally qualified marketers with years of commercial experience in a range of specialisms, markets, industries and sectors. Full-service agencies bring the best teams together that will understand your challenges and be able to help you capitalise on opportunities.
For not much more than the cost of a marketing manager, you will be getting a full team of experts covering strategy, marketing planning, creativity and ideation, SEO and digital marketing, website design, copywriting, PR, campaign delivery, graphic design and data analysis. Wow!
- Your full-service marketing team will ensure continuity, your marketing effort doesn’t have to pause during holidays, illness, training or other days out of the office. Your main contact will be a dedicated account director who will ensure everything runs like clockwork. This also streamlines your communication so instead of speaking with multiple agencies or individuals you have a single point of contact with the added bonus of support and expertise from a multitude of specialists.
- Simplifying your marketing – a performance driven outsourced team can deliver results more quickly. We take a brief and get on with it. Once the plan is in place, you only need to get involved at brief, approval and review stages.
- A full-service agency will see the bigger picture and always have your business objectives in mind not just tactical results. We work as an extension of your team and are guardians of your brand. An integrated marketing programme ensures consistency with your tone of voice and brand image building trust and delivering a coherent customer experience.
- With greater data insight marketing has become more scientific and just like science can reveal some surprising results, a full-service agency is more agile and will be able to advise and adapt your plan, trying different marketing activities to capitalise on this.
In addition, businesses grow, evolve and change, a full-service agency is able to keep up with the latest trends and quickly scale-up or down as needed. Your outsourced team will know exactly what marketing activities should be prioritised to support your growth or ensure you stay visible.
- Your marketing tailored to you. There is no one size fits all when it comes to marketing. A full-service agency offers you flexibility to change your mind or request something you may not have time to do in-house. Some of the requests we receive to go above and beyond the marketing plan include advertising for new recruits, training apprentices, sourcing workwear and many more.
It can be challenging to know where to start with marketing. A full-service agency will discuss your objectives, get under the skin of your business, consider your audiences and your competitors and will work with you to prioritise and decide on the services you need. Open discussion around what you may choose to do in-house, the services the agency will be responsible for and those that could be introduced at a later stage is all part of the process.
If you are looking for a full-service marketing agency that can help you with your marketing needs, contact us to speak to one of 4CM’s friendly marketing experts.
