BOGE Case Study
Business growth
Objective
BOGE wanted to grow its customer base and build links within the food and beverage industry in the UK.
Our approach
A key challenge was that BOGE’s corporate website didn’t offer the visibility or flexibility for the UK team to gain insight on who from the UK was viewing the site and what information they were interested in.
As a full-service agency, we were able to develop an integrated programme of marketing activities focusing on the cost-benefits of using catalytic converters on oil air compressors. This involved LinkedIn DSC and Google Ad campaigns, print and online articles, case studies and white papers as well as e-newsletters and tailored e-mails to BOGE’s existing customers and target prospects.
The results
43% increase in LinkedIn followers (+1,874 quality followers added in one year).
Consistent top ranking for critical keywords.
We’ve partnered with 4CM for seven years. They act as our outsourced marketing team in the UK, providing both strategic and tactical support and also partner with our sister operations in Germany, France and the Far East. They have helped us boost our brand profile, outcompeting much larger competitors in terms of market coverage, while providing the skills, knowledge and resources that are driving demand for our products and services. The team at 4CM is extremely proactive and engaged in our business, providing fresh ideas, insight and inspiration. As our marketing partner they are adding real value to our 10%-plus year-on-year growth.
