CRIBWISE Case Study
Awareness
Objective
Our approach
A highly targeted Account Based Marketing (ABM) campaign was developed, targeting specific personas at this company, in key countries and regions. The collateral developed was a case study of the Swedish site, detailing the benefits for the company of partnering with CRIBWISE.
The case study was subsequently promoted to key persona contacts via multiple LinkedIn Ads campaigns, organic posts and social tags over a 9-month period.
The results
Out of the 4,300+ people targeted, one of 4CM’s CRIBWISE LinkedIn DSC campaigns resulted in 114,744 impressions, 1,587 websites from the target audience, and a successful CTR of 1.38%.
The multiple campaigns over the 9-months created many discussion opportunities between the two companies and helped build the relationship to a point that CRIBWISE is now in discussions with the company’s global group procurement department and is also developing a tailored solution for it.
4CM specifically tailored the campaign for maximum relevancy to the key decision makers within the global company. The activity supplemented the offline work we were doing with the customer’s teams and helped us secure lots of additional discussions with them, to further the purchasing process.
