Peli BioThermal
Case Study
Awareness
Objective
Our approach
We worked closely with the UK and US team to create a six-month product awareness campaign using a range of personalised inbound marketing tactics to speak directly to the target audiences.
These included tailored country and sector-specific LinkedIn DSC campaigns, online and print advertising and Twitter, LinkedIn and Facebook posts. These all linked to HubSpot landing pages, infographics, brochures and step-by-step videos we had created. All copy and creative concepts were tailored to suit each sector and location.
The results
High brand awareness was achieved across the target markets in each country, with:
- 261,014 – total impressions across LinkedIn, Twitter and Facebook during the campaign
- 1,194 – key visitors viewed the landing page during the campaign
- 568 – went to the company website to find out more about the new packaging solution
4CM did a fantastic job of putting together an integrated marketing campaign for our launch of the CoolPall™ Flex product range. Our sales cycles are long, so we primarily wanted to raise awareness of this new offering amongst our target segments and 4CM accomplished that for us.
