Pryor Case Study
Brand awareness
Objective
Following the opening of a new facility in North America, Pryor wanted to create brand awareness of the company’s services amongst the engineering and aerospace sectors.
Our approach
We implemented a trade PR campaign to position Pryor as an expert on product marking and traceability. We developed detailed technical articles and advisory pieces on traceability issues and the importance of marking for critical supply chains.
We pitched these to the engineering and aerospace trade media in the USA.
The results
Within the first three months of the campaign, we had our first article published in Aerospace Manufacturing and Design, followed by a steady stream of coverage for Pryor in its other core target North American publications.
4CM has played an important role in helping us increase the awareness of our business in the UK and North America, providing excellent strategic PR and marketing support, fresh ideas and insight and outstanding tactical delivery. In particular, they have helped us develop a strong media presence, which has been instrumental in educating our target audiences about our technology and know-how. We want our customers and prospects to see us as suppliers of innovative solutions and great products and that’s how 4CM helped position us – in front of the right audiences, at the right time.
