Downloads
Catch up with our most recent content
Our latest downloads in the world of marketing and sales
The place to find a variety of resources and materials to help you learn more about our services, products, and industry. Our downloads include whitepapers, case studies, and other valuable resources that provide insights and solutions to common challenges.
Build trust, showcase expertise, attract investment
Content marketing can play an incredibly important role in attracting the attention of potential investors. Indeed, it’s perhaps the single most important period in which to get your external messaging right.
A good mix of clear, compelling and informative content can go a long way in showcasing company expertise, demonstrating authority, and building credibility – all of which are crucial in the lead up to a sale.
Thought leadership content plays a key role in demonstrating expertise. Publishing of executive viewpoints, technical commentary, trend analyses, and opinion pieces can showcase knowledge and industry awareness. Content creation efforts that are fresh, engaging and relevant can also help to give potential investors a sense of company perspectives and strategy, all while signalling ambition, foresight and influence.
Download our thought leadership examples
Marketing to attract investment or for selling your business
When preparing a business for investment or sale a key factor that increasingly determines whether investors and buyers see value in your business or walk away is your digital footprint.
Buyers or investors are searching for your company online when doing their due diligence – examining how you appear in search results, what customers say about you, and whether you’re visible where your target customers gather.
This digital assessment demonstrates whether you’ve built the kind of modern, scalable operation that can compete in an increasingly digital B2B landscape. Sellers who can demonstrate the true worth of their digital presence increase their deal value and pave the way for smoother post-merger transitions.
Find out how we’ve made our clients attractive to investors
The role of strategic marketing in reaching new markets and unlocking sales
Shift the perception of marketing in your business — from a cost centre to a proven revenue driver.
For too long, marketing has had to fight for a seat at the strategy table. The biggest hurdle? Proving ROI before businesses are willing to invest.
In industries like manufacturing and engineering, this challenge is even greater. Marketing often gets viewed as a “nice to have” rather than a growth engine.
We understand, you need to:
- Demonstrate how marketing directly influences your high-value audiences.
- Generate quality, relevant leads that contribute to sales and revenue.
- Report confidently on ROI and justify your marketing budget.
Score big using Account Based Marketing
Growing your company’s market share, to surpass your competitors and move up the league table, needs an engaged and skilled team. One that is up for the challenge and focussed on hitting those sales targets into the back of the net.
We’re now operating in a data-driven world where marketers can monitor online behaviour and analyse a monumental amount of data to reach people on a much larger scale but with pinpoint accuracy.
Today marketers also have a much larger set of tools at their disposal and a far greater ability to measure outcomes, create sales opportunities and prove ROI.
Demand generation
Selling anything is tough. Even big consumer brands that supposedly have products that fly off the shelf, have had to work hard over many years to reach a position where sales can be assured.
Even then, ongoing brand loyalty is never guaranteed. In the B2B space life can be even tougher.
Companies, products, solutions and services often lack true differentiation; they frequently compete in a crowded, noisy and complex multi-channel marketplace; or they may simply lack the marketing and sales resources required to build and sustain a dominant position.
