tesa Case Study
New business – ABM strategy
Objective
Our approach
Consulting with both the marketing and sales teams, we suggested an ABM strategy looking at different personas in the decision-making process. Through the creation of fresh and insightful content, we personalised tesa’s approach to help and advise their target audience by offering solutions to challenges and pain points.
We created application stories and white papers for communicating with a highly targeted audience via LinkedIn DSC and Google AdWords to drive awareness and form fills. Leads were then nurtured with further relevant content and followed up by the sales team.
The campaign was carried out over two months, one for each whitepaper focusing on ‘Saving time on production’ and ‘Lightweighting’.
The results
The team at 4CM is enormously proactive helping our marketing team build awareness and grow leads in new and existing B2B markets. We’ve worked with the team at a strategic marketing level and have implemented both inbound marketing and ABM campaigns. 4CM has provided fresh ideas, insight and creativity, as well as outstanding quality content.
