A full-service marketing communications agency is a marketing services business with a team of qualified professionals that collectively has a broad range of marketing skills and experience. The team will not only have skills across a multitude of different marketing disciplines, they are also likely to have deep knowledge and specialist experience of different technologies, markets, sectors and types of business.
A full-service marketing agency is able to develop marketing strategy and identify opportunities that support a company’s business objectives. Then create and implement a marketing plan that will target, reach and influence its key audiences. These are usually prospects, customers or distribution partners but can also include investors and new, skilled talent.
To deliver effective and seamless marketing campaigns, a full-service agency offers a complete suite of services that are both off and online. This includes services that require:
- high-level thinking such as strategic marketing, brand positioning and ideation
- technical knowledge such as building new websites, SEO and technical writing
- experience of a diverse range of digital marketing technology such as marketing automation, content management systems, social media channels and webinar platforms
- creativity and an artistic eye for web design, visual content, advertising, brand identity, exhibition stands and video production
- wordsmiths with the ability to drive awareness and build authority through content marketing. Writing informative and engaging content for delivery via your website, email marketing, social media channels and trade media
- excellent interpersonal and relationship building skills to connect with your team, partners, target media and customers through internal communications, media relations and event marketing
If you choose to work with a full-service marketing agency, you don’t have to use all of the services. Your agency team will work with you to identify the right mix of services for your business. This will depend on a number of different factors:
- what you are trying to achieve
- how and where your target audiences receive information
- what stage you are at with your marketing
- what you can do in-house and what you want or need to outsource
- the resource you have
- timeframes
You may choose, due to some of the factors above, to only outsource a few services or to stagger the introduction of the marketing services you use as your business develops and evolves. A key benefit of using a full-service agency is having this flexibility to try different things while having a marketing team who can see the big picture, has a deep understanding of your business and works as part of your team.
A full-service agency gives you the option of multichannel or, to optimise the customer journey, omnichannel marketing, without having to look for or work with multiple agencies. With a dedicated account director, you will have one key point of contact with the benefit of support from an entire marketing team.
4CM is a full-service B2B agency, specialist in marketing for manufacturers, industrial, engineering and logistics businesses. Our team has a deep knowledge of marketing and years of experience in delivering tangible results for our clients. If you need help with your marketing contact a member of our team.
