What our clients think

Analytics prove we’re good; but what our clients think is more important

We’re justly proud of the reputation we’ve built over the last 40 or so years, as the leading marketing agency for the manufacturing and associated sectors. We never lose sight of the constant need to maintain that reputation, or the fact that it’s based solely on the quality and outcomes of the work that we carry out for all our clients, regardless of their company size, market or budgets.

Our clients frequently recognise the value of the work we deliver and are kind enough to provide us with some great testimonials. Here are just a few.

We talk to Jeff Kiernan, Commercial Director at Dawson Shanahan, and Neil Beaumont, Marketing and Communications Manager for Lenze UK, about their experience of working with 4CM and how we’ve helped them achieve thought leadership, press coverage and brand awareness within industry.

Client testimonials

The role of marketing is often less clear in sophisticated B2B markets such as engineering, and adding creative agencies to the equation often tends to result in style over substance, due to inabilities to grasp complex subject matters and relate to niche target audiences. 4CM have found the sweet spot and are a breath of fresh air!

They got up to speed so quickly, impressing our experienced sales team with their industry knowledge from day one, and confidently controlled customer visits. More importantly, this all resulted in genuinely rich content that was right on the money for our audiences. If you’ve been looking for similar support, give them a go!

Spencer Stevenson, Digital Marketing Manager, Industrial Business Group, 3M United Kingdom PLC

4CM has worked with our business for over twelve years. They were originally appointed as our PR agency but have subsequently taken on the role of our fully outsourced marketing department, providing strategic planning, budgeting and tactical implementation for our products and services across multiple market segments in the UK. They handle all aspects of our marketing communications, in print and online, and are playing a crucial role in helping us build our brand profile, customer awareness and new business opportunities. They are accountable, focused and deliver outstanding results.

John Boulton, Managing Director of the WPS Division of SUEZ Water Technologies and Solutions

Over the years, we have used a number of leading PR agencies. Of all those that we’ve worked with, 4CM has been by far the most effective, in terms of results, creativity, and value for money. They are particularly proactive, with excellent relationships with our key journalists; as a result, we regularly out-perform our main competitors in terms of media coverage and influence – this includes those who spend considerably more on advertising.

Phil Burge – Country Communications Manager, SKF UK

We’ve partnered with 4CM for several years. They act as our outsourced marketing team in the UK, providing both strategic and tactical support. They have helped us boost our brand profile, outcompeting much larger competitors in terms of media coverage, while providing the skills, knowledge and resources that are driving demand for our products and services through both traditional and digital channels. The team at 4CM is extremely proactive and engaged in our business, providing fresh ideas, insight and inspiration. As our marketing partner they continue to add real value to our business.

Mark Whitmore, General Manager, BOGE UK & Northern Europe

4CM has brought a breath of fresh air, not only to our PR but also to our broader marketing activities, supporting us both strategically and tactically. They have immersed themselves in our company culture, adding excellent value with great ideas and outstanding delivery. It’s early days, but they are already making a difference to our business.

Joe Hebblewhite, Commercial Director UK & Ireland, LPR

Media testimonials

I’m always happy to work with 4CM and AKW. The articles you’ve provided this year have been well put together and always on-topic. I would say that you can always send more synopses for general features (you won’t get all of them but no harm in asking!) and feel free to submit more general news releases/comment pieces for consideration too.

Joe Sharpe, Online Editor, Installer Magazine

Public Sector Building magazine enjoys a great working relationship with Ali and the team at 4CM. Feature copy provided on behalf of AKW is consistently in-line with our editorial requirements and product press releases are always informative and digestible. AKW has long been regarded as a leader in the field of accessible kitchen and bathroom solutions by Koru Media’s printed titles and we hope that the company continues to provide us with current and relevant material going into 2019.

Claire Mackle, Managing Editor, Public Sector Building

We have enjoyed a very good relationship with 4CM and its clients such as AKW, and very much hope it will continue! We find the articles concise and informative and of considerable interest to our readers, hence the reason we print and publish them on line, and in our digital newsletter. In a rapidly changing industry we try to get a balance of industry news, opinion and expert guidance on products and services in our publication, making it a publication of interest to various levels of management and the articles and products you have provided make an excellent fit in our title!

Peter Adams – Editor, The Carer UK

Delivering thought-provoking, informative content, 4CM provides fresh and explanatory content each and every time. They can be relied upon to meet deadlines and the process is always straightforward.

Rebecca Kemp – Editor, Public Sector Build Journal

In recent years I’ve worked with 4CM and they are always a great source of new ideas, providing excellent technical and generic feature articles on a range of subjects when suggested or commissioned; they have a good understanding of the markets that Process Industry Informer covers and of the interests of my readers.

Phil Black, Editor Process Industry Informer

The team at 4CM always approach me with interesting and insightful story ideas. They work with some really important clients, that are continuously evolving in their respective fields and it’s great to receive and be kept up to date with the latest news. Some articles are suitable for our website and are key to inform our readers of what’s going on; the longer pieces are more suitable for our magazine feature pages – whether it’s a case study, industry comment or thought-led style. The articles are well written and always concise, generally saving me from editing them too much!

Using our editorial features list for the year, the 4CM team come through with relevant suggestions in a timely fashion for an upcoming feature or particular issue and then copy is always presented in the agreed format and supplied in plenty of time. The pre-planning is helpful in the lead up to an issue so I know what’s coming and when.

Jack Cheeseman, Editor – Factory Equipment, Materials Handling & Logistics and Converter Magazine

I’ve worked with 4CM for a number of years and they are always a great source of new ideas, providing excellent technical and feature articles on a wide range of subjects; they have a good understanding of the markets that DP&A covers and of the interests of my readers.

Les Hunt, DP&A