Businesses are constantly evolving and, in the pursuit of growth, inevitably face many challenges. Whether your business is a small start-up or an established brand, marketing is an integral function for identifying new opportunities, understanding who your business is targeting and ensuring that your existing customers remain loyal to your products and services. You may be facing barriers to planning and executing your marketing or just not know where to start, that’s where a full-service marketing agency can help.
The beauty of working with a full-service agency is that your needs can be properly evaluated, advice provided, and resource focused on where you will receive the most benefit. Full-service agencies offer a complete marketing solution under one roof with access to experienced, qualified professionals, a pool of creative minds and the latest marketing tools that save you time, avoid costly mistakes and achieve tangible business results.
There are a number of reasons why businesses might need an outsourced marketing agency. Here are just a few:
- You need to grow but what has worked before is no longer working. It’s time to try something new. You have a great sales team but the way customers buy has changed and they’re no longer interested in having a sales meeting until they’re ready. In the meantime, you don’t want your competitors turning their heads. You need your prospects and customers to be able to find information about your products and services quickly, easily and regularly. It’s time to see how a full-service marketing agency can help.
- You want to improve your image. It’s been a tough few years. Your customers are aging at the same rate as your business. You might have had a couple of poor or unfair reviews that have knocked your team’s confidence. You need some fresh contacts and to do that you want to revamp your image to appeal to them as well as understand what makes this new type of customer tick. That’s a lot to ask of your limited sales and marketing team. You need a specialist in your industry but recruiting new team members is going to take time and cost a lot in recruitment fees. It’s time to find a B2B marketing agency with industry specific experience.
- You want to reposition your brand. You’ve changed a lot over the past few months which is great, it’s exactly what you’ve been hoping to achieve. You might even have gone through a couple of acquisitions. The only problem is your current customers have become a bit confused about what it is you do. They’re having doubts about whether they are still your ideal customer and your competitors are starting to turn their heads. Worse still, your team seems to have trouble explaining to new contacts what it is you offer and what your brand stands for. You need some strategic help with brand positioning and educating your team, prospects and customers. You need a full-service B2B marketing agency.
- You want to become more visible. You’ve been so busy catching that wave that you’ve neglected your marketing and now it’s gone a bit quiet, too quiet. You might be planning on entering new markets, going for a second round of funding, looking to sell the business in a few years or hiring the next big talent. That’s going to be tricky if your industry hasn’t heard from you in a while. You need to start raising your profile, it’s time to ramp up your marketing and PR. Search for a full-service marketing agency for manufacturers and see what pops up.
- You don’t have the resource to do your marketing in-house. Marketing is such a small word for a function that can have such a big and positive impact on your business. However, you’re not wrong in thinking you might have to hire Inspector Gadget to be able to do it well. With marketing strategy, digital marketing, content creation and PR as just some of the specialisms not to mention all of the marketing tools and technologies that are now available, it’s not something you can always achieve with a limited team. If there are too many options, too many marketing channels, your sales team is crying out for marketing support and you don’t know where to start or what to prioritise – wowsers! It’s time to call Inspector Gadget or, even better, a specialist full-service marketing agency.
- You’ve got a big project and need help last week. You’ve got a great in-house marketing team and it was all going so well, your latest marketing campaign has started and is getting great results, your new website was launched a few months ago and is ranking well against your competitors, you’ve just launched your new customer brochure and then …. wham … you’ve been landed with a huge global marketing project that needs a creative concept, content creation and digital marketing delivery all within the next three months. That’s just not possible, or is it? There’s bound to be a full-service B2B marketing agency out there who can help.
4CM – your trusted agency for full-service marketing
We are a full-service marketing agency for manufacturers, engineering companies and logistics businesses and have helped organisations like yours with all of the challenges mentioned in this blog and more. Contact one of our marketing experts today and see how we can help you achieve your marketing and business objectives.
