Developing an inbound marketing strategy
An effective inbound marketing strategy depends on a number of factors. Take a look at our blog and download a free white paper.
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Inbound and SEO: Not Inbound Vs. SEO
Is inbound marketing different than SEO? Can they work together? Are they the same thing? So many questions, so much confusion, right? Inbound Vs. SEO is a question that comes up rather a lot. So, let’s look at both and investigate this comparison in depth to see if they really are the same or different
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The case for outsourced marketing
Outsourced marketing can provide a wide range of benefits. Find out more by downloading our free white paper and how it can help your business development.
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What is it like to be a Digital Marketing Apprentice at 4CM?
Is an apprenticeship worth the time and investment? Eloise reflects over her first six months as a digital marketing Apprentice here at 4CM.
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3 ways manufacturers can connect with prospects using social media
Using channels such as LinkedIn is a great way to connect and reach prospects while also educating your audience on how you can help improve their bottom line.
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Why inbound marketing is important for manufacturers
Gain insights into how inbound marketing can drive a stronger connection between you and your industrial customers in today’s saturated market.
Why inbound marketing is important for manufacturers Read More »
The world has changed: sales and marketing need to change too
It won’t come as any great to surprise to learn that the world in which we live has changed dramatically in recent years, or that it’s continuing to change at an ever faster rate. Ignoring for a moment the thorny subjects of BREXIT, trade tariffs and globalisation, which tend to be outside my sphere of influence, I’d like instead to draw
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Align SEO with your buyer personas
Marketers and businesses are continually evaluating key demographics to create and understand buyer personas. Factors such as age, gender, ethnicity, income, marital status, and geographical location are critical to the success of today’s marketing strategies. Understanding a buyer persona will drive better content creation, landing page designs, website layout, and especially improve SEO. It will
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Demand Generation
Demand generation practices are normally categorised as inbound or outbound; ideally, the two should be combined to create the optimum conditions for lead generation, nurturing and sales conversion. The challenge businesses face, is to get your offering in front of potential customers and then, given that most B2B purchases have sales cycles measured in weeks,
Marketing Success for Manufacturers
Although our clients are all industrial businesses, thus sharing common ground in manufacturing and engineering, during lockdown they’ve faced very different challenges.
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