Although our clients are all industrial businesses, thus sharing common ground in manufacturing and engineering, during lockdown they’ve faced very different challenges.
Marketing Success for Manufacturers Read More »
For too long, industrial companies have been selling products, systems and even services almost exclusively on the basis of features and benefits. “Take a look at our latest Spivot Wrangler. Not only is it new and exciting”, goes the typical sales patter’ “but it’s got these fantastic features. Look, there’s a bell here and a
People don’t buy your products for their features Read More »
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