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Kotler, who is one of marketing’s leading authorities, describes the convergence of new and traditional marketing tools and techniques. He also calls into question the continued...

Consumer and industrial brands invest heavily in establishing, building and maintaining strong identities. In the consumer sector, companies such as Apple, BMW, Coca Cola...

There’s an intriguing report out from management consulting firm, McKinsey & Company, looking at consumer buying behaviours. Although this might appear to be of little...

When you’re planning your export strategy – identifying your targets markets, getting your products certified for local regulations, setting up distributors or local offices, agreeing pricing...