The best marketing strategy for your manufacturing business will largely depend on your overall business objectives but there are a number of other factors to consider. These include how confident you are about your branding, who you are targeting with your marketing and what you know about your target audiences and markets. This blog looks […]
What is the best strategy when marketing for manufacturers? Read More »
Marketing for manufacturers targets the audiences a manufacturing business is aiming to influence or educate. This is more often business-to-business (B2B) marketing but can also be business-to-consumer (B2C) depending on the type of product being manufactured. The target audiences for a company that produces industrial raw materials, components, assemblies, technology and equipment, will more than
What is marketing for manufacturers? Read More »
Unless your USP is obvious, you have some work to do. The good news is that once you’ve identified the hidden gem that makes you stand out as a business, your marketing messages and overall strategy will have greater clarity.
USPs not UFOs: key steps to formulating your core marketing message Read More »
These three clear steps will guide you and your teams into a detailed discovery that will impact website, digital tactics, communication and even sales materials.
Close encounters of the marketing kind – what about your competition? Read More »
The power of what, why and how? Here’s why I’m a big advocate of overcoming your pride, remembering your inner toddler and asking open-ended questions you might be a bit too afraid to ask. What don’t you know? Following disruption to UK manufacturing caused by COVID-19 and Brexit as documented by IHS Markit’s recent research, many
Curiouser and curiouser Read More »
Love them or hate them, exhibitions are an integral part of corporate life. We love exhibitions and will be making the most of Advanced Engineering, which is fast approaching. As we are in the midst of getting ourselves ‘exhibition ready’, it has got us thinking yet again about some of the often forgotten but important basics of having a successful show. So,
Advanced Engineering – 2023 Read More »
An effective inbound marketing strategy depends on a number of factors. Take a look at our blog and download a free white paper.
Developing an inbound marketing strategy Read More »
Outsourced marketing can provide a wide range of benefits. Find out more by downloading our free white paper and how it can help your business development.
The case for outsourced marketing Read More »
Gain insights into how inbound marketing can drive a stronger connection between you and your industrial customers in today’s saturated market.
Why inbound marketing is important for manufacturers Read More »
It won’t come as any great to surprise to learn that the world in which we live has changed dramatically in recent years, or that it’s continuing to change at an ever faster rate. Ignoring for a moment the thorny subjects of BREXIT, trade tariffs and globalisation, which tend to be outside my sphere of influence, I’d like instead to draw
The world has changed: sales and marketing need to change too Read More »
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