Blog
Welcome to our blog! Here, we’ll be sharing our expertise, insights, and best practices. Our team of experienced professionals will be covering a range of topics, from social media to SEO, branding to content creation, and much more.
Is an apprenticeship worth the time and investment? Eloise reflects over her first six months as a digital marketing Apprentice here at 4CM.
Using channels such as LinkedIn is a great way to connect and reach prospects while also educating your audience on how you can help improve their bottom line.
Gain insights into how inbound marketing can drive a stronger connection between you and your industrial customers in today's saturated market.
It won’t come as any great to surprise to learn that the world in which we live has changed dramatically in recent years, or that it’s continuing to change at an ever faster rate. Ignoring for a moment the thorny subjects of BREXIT, trade tariffs …
Marketers and businesses are continually evaluating key demographics to create and understand buyer personas. Factors such as age, gender, ethnicity, income, marital status, and geographical location are critical to the success of today’s marketing strategies. Understanding a buyer persona will …
Demand generation practices are normally categorised as inbound or outbound; ideally, the two should be combined to create the optimum conditions for lead generation, nurturing and sales conversion. The challenge businesses face, is to get your offering in front of …
