Love them or hate them, exhibitions are an integral part of corporate life. We love exhibitions and will be making the most of Advanced Engineering, which is fast approaching. As we are in the midst of getting ourselves ‘exhibition ready’, it has got us thinking yet again about some of the often forgotten but important basics of having a successful show. So, […]
Advanced Engineering – 2023 Read More »
An effective inbound marketing strategy depends on a number of factors. Take a look at our blog and download a free white paper.
Developing an inbound marketing strategy Read More »
Is inbound marketing different than SEO? Can they work together? Are they the same thing? So many questions, so much confusion, right? Inbound Vs. SEO is a question that comes up rather a lot. So, let’s look at both and investigate this comparison in depth to see if they really are the same or different
Inbound and SEO: Not Inbound Vs. SEO Read More »
Outsourced marketing can provide a wide range of benefits. Find out more by downloading our free white paper and how it can help your business development.
The case for outsourced marketing Read More »
Is an apprenticeship worth the time and investment? Eloise reflects over her first six months as a digital marketing Apprentice here at 4CM.
What is it like to be a Digital Marketing Apprentice at 4CM? Read More »
Using channels such as LinkedIn is a great way to connect and reach prospects while also educating your audience on how you can help improve their bottom line.
3 ways manufacturers can connect with prospects using social media Read More »
Gain insights into how inbound marketing can drive a stronger connection between you and your industrial customers in today’s saturated market.
Why inbound marketing is important for manufacturers Read More »
It won’t come as any great to surprise to learn that the world in which we live has changed dramatically in recent years, or that it’s continuing to change at an ever faster rate. Ignoring for a moment the thorny subjects of BREXIT, trade tariffs and globalisation, which tend to be outside my sphere of influence, I’d like instead to draw
The world has changed: sales and marketing need to change too Read More »
Marketers and businesses are continually evaluating key demographics to create and understand buyer personas. Factors such as age, gender, ethnicity, income, marital status, and geographical location are critical to the success of today’s marketing strategies. Understanding a buyer persona will drive better content creation, landing page designs, website layout, and especially improve SEO. It will
Align SEO with your buyer personas Read More »
Demand generation practices are normally categorised as inbound or outbound; ideally, the two should be combined to create the optimum conditions for lead generation, nurturing and sales conversion. The challenge businesses face, is to get your offering in front of potential customers and then, given that most B2B purchases have sales cycles measured in weeks,
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