The power of what, why and how? Here’s why I’m a big advocate of overcoming your pride, remembering your inner toddler and asking open-ended questions you might be a bit too afraid to ask. What don’t you know? Following disruption to UK manufacturing caused by COVID-19 and Brexit as documented by IHS Markit’s recent research, many […]
Curiouser and curiouser Read More »
Love them or hate them, exhibitions are an integral part of corporate life. We love exhibitions and will be making the most of Advanced Engineering, which is fast approaching. As we are in the midst of getting ourselves ‘exhibition ready’, it has got us thinking yet again about some of the often forgotten but important basics of having a successful show. So,
Advanced Engineering – 2023 Read More »
An effective inbound marketing strategy depends on a number of factors. Take a look at our blog and download a free white paper.
Developing an inbound marketing strategy Read More »
Outsourced marketing can provide a wide range of benefits. Find out more by downloading our free white paper and how it can help your business development.
The case for outsourced marketing Read More »
Gain insights into how inbound marketing can drive a stronger connection between you and your industrial customers in today’s saturated market.
Why inbound marketing is important for manufacturers Read More »
It won’t come as any great to surprise to learn that the world in which we live has changed dramatically in recent years, or that it’s continuing to change at an ever faster rate. Ignoring for a moment the thorny subjects of BREXIT, trade tariffs and globalisation, which tend to be outside my sphere of influence, I’d like instead to draw
The world has changed: sales and marketing need to change too Read More »
Although our clients are all industrial businesses, thus sharing common ground in manufacturing and engineering, during lockdown they’ve faced very different challenges.
Marketing Success for Manufacturers Read More »
For too long, industrial companies have been selling products, systems and even services almost exclusively on the basis of features and benefits. “Take a look at our latest Spivot Wrangler. Not only is it new and exciting”, goes the typical sales patter’ “but it’s got these fantastic features. Look, there’s a bell here and a
People don’t buy your products for their features Read More »
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