Marketing for manufacturers targets the audiences a manufacturing business is aiming to influence or educate. This is more often business-to-business (B2B) marketing but can also be business-to-consumer (B2C) depending on the type of product being manufactured. The target audiences for a company that produces industrial raw materials, components, assemblies, technology and equipment, will more than […]
What is marketing for manufacturers? Read More »
Unless your USP is obvious, you have some work to do. The good news is that once you’ve identified the hidden gem that makes you stand out as a business, your marketing messages and overall strategy will have greater clarity.
USPs not UFOs: key steps to formulating your core marketing message Read More »
These three clear steps will guide you and your teams into a detailed discovery that will impact website, digital tactics, communication and even sales materials.
Close encounters of the marketing kind – what about your competition? Read More »
The power of what, why and how? Here’s why I’m a big advocate of overcoming your pride, remembering your inner toddler and asking open-ended questions you might be a bit too afraid to ask. What don’t you know? Following disruption to UK manufacturing caused by COVID-19 and Brexit as documented by IHS Markit’s recent research, many
Curiouser and curiouser Read More »
Attracting customers is at your fingertips. With just a few clicks you can connect, understand interests and speak with customers you wouldn’t have the chance to meet.
How LinkedIn can fuel your inbound sales machine Read More »
You would have to be living in a hole (that doesn’t have WiFi) to not have heard the increasing buzz surrounding all things AI and ChatGPT over the past few months. As the technology moves on apace and the wider implications of generative AI are further explored, here is why it is time to get
Generative AI – Time to Get on Board? Read More »
Love them or hate them, exhibitions are an integral part of corporate life. We love exhibitions and will be making the most of Advanced Engineering, which is fast approaching. As we are in the midst of getting ourselves ‘exhibition ready’, it has got us thinking yet again about some of the often forgotten but important basics of having a successful show. So,
Advanced Engineering – 2023 Read More »
An effective inbound marketing strategy depends on a number of factors. Take a look at our blog and download a free white paper.
Developing an inbound marketing strategy Read More »
Is inbound marketing different than SEO? Can they work together? Are they the same thing? So many questions, so much confusion, right? Inbound Vs. SEO is a question that comes up rather a lot. So, let’s look at both and investigate this comparison in depth to see if they really are the same or different
Inbound and SEO: Not Inbound Vs. SEO Read More »
Outsourced marketing can provide a wide range of benefits. Find out more by downloading our free white paper and how it can help your business development.
The case for outsourced marketing Read More »