Gain insights into how inbound marketing can drive a stronger connection between you and your industrial customers in today’s saturated market.
Why inbound marketing is important for manufacturers Read More »
It won’t come as any great to surprise to learn that the world in which we live has changed dramatically in recent years, or that it’s continuing to change at an ever faster rate. Ignoring for a moment the thorny subjects of BREXIT, trade tariffs and globalisation, which tend to be outside my sphere of influence, I’d like instead to draw
The world has changed: sales and marketing need to change too Read More »
Marketers and businesses are continually evaluating key demographics to create and understand buyer personas. Factors such as age, gender, ethnicity, income, marital status, and geographical location are critical to the success of today’s marketing strategies. Understanding a buyer persona will drive better content creation, landing page designs, website layout, and especially improve SEO. It will
Align SEO with your buyer personas Read More »
Although our clients are all industrial businesses, thus sharing common ground in manufacturing and engineering, during lockdown they’ve faced very different challenges.
Marketing Success for Manufacturers Read More »
For too long, industrial companies have been selling products, systems and even services almost exclusively on the basis of features and benefits. “Take a look at our latest Spivot Wrangler. Not only is it new and exciting”, goes the typical sales patter’ “but it’s got these fantastic features. Look, there’s a bell here and a
People don’t buy your products for their features Read More »